Releaf Pharmaceuticals wanted a radio ad that would be memorable for someone dealing with mental health lows to sell their natural alternative to SSRI’s – Emozac. This cheeky ad plays on the ridiculous advice people give to people who need real treatment for their mental health.
We needed to launch 6 Underground through a hyperlocal lens, as an action movie for South Africans to enjoy. So, who else could do it but Bongani Njoli, the famous voice of Friday Night Action? We brought the voice of action to radio and dubbed over the original trailer to give it a South African …
To kick off takealot.com’s festive deals, I went with radio scripts that relate to the “joy” of shopping for all your different family members and friends.
I got tired of hearing about needing a lover for winter. So, for takealot.com’s winter campaign, we asked people to fall in love with takealot.com’s winter deals instead. (They’ll keep you warmer with less problems)
As part of pro-active, we came up with a radio ad to promote Dementia awareness during a tactical period: Valentine’s Day.